When I worked at Takashimaya in Nihonbashi (2003-2005), customers loved to hear things like "koko dake" (only here) or "ima dake" (only now). It was always easier to sell a bottle of sake that was "koko dake" or "ima dake".
Fujiya, a confectionary giant in Japan, with over 1000 shops, has the adorable Pekochan as their mascot. Pekochan is a pig-tailed little girl whose tongue is just sticking out of her mouth. The Kagurazaka shop for Fujiya, is the only place in the country making Pekochan-yaki, (koko dake) small cakes stuffed with a variety of sweets like azuki paste, chocolate, or custard filling. There are always a few monthly flavors (ima dake). This month, the flavors are mattcha an (Kyoto's Uji mattcha green tea paste) and mango cream.
Kagurazaka is a great neighborhood to walk and graze and Pekochan-yaki is one of the sweets not to be missed. These are hot cakes, grilled until crispy, and soft on the inside.
http://syoutengai-web.net/fujiya/
Fujiya 不二家
Shinjuku-ku, Kagurazaka 1-12
03-3269-1526
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